Consultant

Sheila Gilmore is a marketing and advertising executive with over 22 years of experience including strategic planning, brand  and campaign management, creative services, direct response marketing, event planning, market research, product development, and database management.

Sheila began her cable career with Valley Cable in Los Angeles, CA and has moved onto hold positions of increasing responsibility in the marketing and sales, culminating with the launch of the Gilmore Group, a full-service marketing and advertising company specializing in integrated marketing solutions to a diverse roster of clients in the entertainment, corporate and non-profit industries.

Prior to launching her company, Sheila was the Vice President, Sales and Marketing, West Division for Charter Communications.  In this role Sheila was responsible for the strategic development and implementation of the day-to-day marketing activity for all product lines and sales channels in the West Division, serving over 1.1 million customers in California, Nevada, Oregon, Washington, and Texas.  In this role, Sheila also made all programming selection decisions for the Division.

Prior to joining Charter Communications, Sheila was the Director of Acquisition for Time Warner Cable, Los Angeles Division.  Sheila was responsible for all acquisitions efforts for Time Warner’s cable systems serving communities in the West San Fernando Valley, The City of San Fernando, Canyon Country, South Pasadena and San Marino, Orange County and South Bay.  These systems service over 350,000 customers in the Los Angeles area and with Sheila’s help, have all successfully launched digital cable services, Video on Demand, High Definition, and High Speed Data.

Sheila played an integral part in the Time Warner marketing organization that has consistently posted among the highest customer growth rates in all of Time Warner.  In fact, as a result of Sheila’s marketing activities in recent years, the West Valley cable system has achieved the highest customer penetration levels, at 63%, of any franchise area in the City of Los Angeles.

Sheila gives generously of her time to support a variety of charitable and civic causes.  It is through her leadership in this area that she has become a preferred partner for cable programmers interested in collaborating for community and system level events.  

Sheila is a native Californian, growing up in Northern California and settling in Southern California over 20 years ago.  She is a mother of three and received her post-secondary education at San Jose State University

AFFILIATIONS/AWARDS

1991 - Employee of the Year by fellow employees at Cablevision Industries
2000 - WICT (Women in Cable & Telecommunications) Woman of the Year, LEA Award
2003 - CTAM Mark Award and NAMIC’s Excellence Award for Multi-Cultural Television Commercials
2000 – Present National NAMIC Board Member
2002-2007 – Event Co-Chair NAMIC Vision Awards